by way of Jonathan Landrum Jr. | AP by means of Jonathan Landrum Jr. | AP March 27 at 9:26 AM
ATLANTA — LL Cool J wants to make historical-school hip-hop song principal for listeners today with a new SiriusXM channel.
both-time Grammy-winning rapper advised The linked Press that he'll launch his classic hip-hop channel called "LL Cool J's Rock The Bells Radio" on Wednesday. He, together with DJ Z-go back and forth, will host an invitation-only curler skating event to assist launch the channel all the way through a live broadcast Wednesday at 10 p.m. eastern in la.
"Rock The Bells Radio" will air on channel 43. The channel's name derives from LL Cool J's 1985 hit music, "Rock The Bells."
"I felt like classic hip-hop obligatory some leadership," mentioned the rapper and actor, who also stars in CBS' "NCIS: l. a." and hosts "Lip Sync combat" on the Paramount network. "It essential some organization. It essential somebody to step up and say, 'hi there, this song is dope, individuals adore it and want to hear it.' nonetheless it needs to be introduced in a dope means and handled with the respect that it deserves."
LL Cool J mentioned he created the channel as a result of he felt historic-faculty rap artists and their tune had been not getting ample attention. He stated he desires to uplift the subculture.
"there are so many artists who're the groundwork of this lifestyle," he mentioned. "nevertheless it appears like they have got been marginalized and pushed to the side if they're not on the pop charts. I felt like hip-hop has a story and lots of founding fathers and mothers that the area may still recognize. ... people know Run-DMC and myself, but there were americans earlier than us."
LL Cool J hopes the channel can also be an avenue for rappers from the Seventies, '80s and '90s to advertise their previous songs, unheard facts and new cloth. He pointed out the channel will characteristic interviews and classic hip-hop songs from Ice dice, Outkast, Public Enemy, Run-DMC and Snoop Dogg.
Even LL Cool J's previous opponents, from rappers Kool Moe Dee to Canibus, will get some play on the channel.
"I'm going to play even those facts where they talk about me," he observed. "I'm now not going to disclaim not one of the fanatics of my competitors' tune. here is now not about stroking LL Cool J's ego. It's about the hip-hop way of life. We're going to dig into the crates for this."
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