within the early '90s, Tommy Hilfiger dominated the wardrobes of hip-hop's biggest stars. Grand Puba, Snoop Dogg, Q-Tip, and greater co-signed the preppy company. Others, like Treach from Naughty by means of Nature and Raekwon, even walked in style suggests and regarded in campaigns for the company's sportier offshoot, Tommy jeans.
At ComplexCon 2018, we desired to bear in mind that era in hip-hop vogue and explore the brand's heritage with the style's elite. So we gathered Tommy himself, Grand Puba, Lewis Hamiltion, and Tommy's brother Andy for a infrequent conversation. all the way through the speak, Tommy mentioned the enduring advert campaigns that featured Aaliyah and defined what they supposed to him and the manufacturer on the time. "For me, it become like unlocking the door to music, style, and celeb promoting and embracing the tradition as a dressmaker and permitting the public to understand that we have been going to destroy the guidelines in trend," he observed. "So we started making clothes means outsized. We begun making trademarks way oversized. We all started paying attention to the formative years."
He additionally addressed rumors of racism that plagued Tommy Hilfiger in 1996. "It hurt my heart as a result of I failed to want individuals to definitely consider that," he stated. "That rumor is unfaithful. it's a complete lie."
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Grand Puba, an early supporter, additionally defined what drew him to the company. "In hip-hop, you always are attempting to be imaginative and try to do somethin' that the subsequent man ain't doing."
Watch our "Tommy Hilfiger & Hip-Hop" ComplexCon(versation) above.
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