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Hip-hop and R&B loses market share of US streams

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Hip-hop's dominance of streaming within the u.s. has persisted in 2019 – however new stats imply its lead over different genres isn't rather as commanding because it changed into this time ultimate yr.
New facts printed in Nielsen's Mid-yr track record nowadays (June 27) shows that tracks labeled below 'R&B/hip-hop' racked up 29.6% of all on-demand streams in the States (throughout both video and audio functions) within the 24 weeks from Jan 4 – June 20.
That changed into down on the 36.4% market share the R&B/hip-hop class registered within the equal period of 2018.
youngsters, the likes of Rock (down from 17.7% to 14.0%), Pop (15.7% to 13.5%), country (7.1% to five.8%) and Latin (10.0% to 7.three%) also all misplaced yr-on-yr market share in H1 2019.
R&B/hip-hop held a 37.5% market share of audio on-demand US streams in H1 2018, in keeping with Nielsen, however this fell to 29.8% in H1 2019.
standard, complete on-demand streams (audio plus video) in the united states reached 507.7bn within the first half of this yr – up 31.6% year-on-year.
Audio streams alone hit 333.5bn within the duration, up 27.eight% 12 months-on-12 months, but this growth became smaller than that seen in H1 2018.
Video streaming showed stronger increase in H1 2019, up 39.6% year-on-yr to 174.2bn.
below, you could see how genres fared throughout all genres in 2018 versus 2019, in line with Nielsen's file, which that you would be able to download through here.

based on Nielsen's record, the greatest artist when it comes to all consumption (streaming and sales) in the US within the first half of 2019 was Ariana Grande, followed by means of Drake, Billie Eilish, put up Malone and Queen.

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