"Ford will at Gamescom subsequent week announce giant information related to the business's entry into esports," the company's press release states. Ford has develop into an everyday fixture at Gamescom during the last few years, fitting the primary auto manufacturer to demonstrate a brand new vehicle at the show in 2018. Its best foray into competitive gaming also came about at Gamescom, when it partnered with Microsoft in 2017 to offer avid gamers who recorded the fastest digital laps in Forza Motorsport 7 the chance to drive real-life "hot laps" in a Ford center of attention RS around the noted Spa-Francorchamps circuit in Belgium.
Ford put up a job posting for an esports-focused advertising place a couple of months in the past, in quest of a candidate who "will lead the strategic course, negotiation and possession of partnerships with gaming and esports groups." probably the most pertinent qualifications concern the applicant's capacity to "construct senior-level relationships with international and regional gaming and esports companions e.g. rebellion games, Activision Blizzard, Epic, Stadia and esports groups, avid gamers, leagues, promoters and so on."
brands equivalent to Coca-Cola, crimson Bull, McDonald's, Audi, and Mercedes-Benz have sponsored esports teams, with greater the usage of the unexpectedly starting to be recreation to advertise their products. Even professional soccer groups have received in on the act, as the likes of Paris Saint-Germain, Schalke 04, and West Ham United every have their personal esports groups. now not to mention the reality Drake now co-owns an esports brand.
Ford can be looking to make its mark on esports, too, be it through sponsorship, promoting, or establishing its own group. we'll find out what the enterprise has in intellect next week when Gamescom kicks off on August 20.
