Soundcloud Radio, launched by SiriusXM, made its debut one week ahead of TikTok Radio, its soon to be sister engagement channel. Sirius has been in the talks of bringing forth the latest of Today's hip hop hits that paved the way for many of generational artists and also had means to encapsulating new tracks to drive a culture of new fans.
Sirius and Soundcloud formed a partnership in April 2021 and after having partnership discussions, it was clear that the mission was to expand. There are other involved companies tied in to Soundcloud Radio and specially curated to highlight big names and bring forth newer releases as time goes on.
the music service has been invested of 75 million dollars in the transaction since February 2020 and based on the actual user engagement, there is a inkling of ad-sales representation by AdsWizz.
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